
Theoretically enough water exists for everyone on the planet, yet all too often it is in the wrong place at the wrong time and in the wrong amounts. And there is no shortage of humanitarian crises when this happens.
Half the world's population lives in countries where water is scarce.

Officials in Britain and California seem to take a different approach to extreme weather. Britain's Environment Minister Sammy Wilson thinks environmentalists have adopted a "hysterical pseudo-religion," making him the enemy to some who look to him to help solve environmental problems.
In an article just published,
the minister argued:Resources should be used to adapt to the consequences of climate change, rather than King Canute-style vainly trying to stop it.
Hoping to raise awareness about suffering caused by the lack of drinkable water, an ad agency in Belgium
came up with a campaign called: "Thirsty Black Boy Interrupting Live Television."
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During various prime time broadcasts, a young boy ran onto the set, chugged the glass of water sitting next to the host or the guests, and then quickly ran out of sight. The viral awareness campaign helped raised $5.24 million for the water cause in only six days!
You've heard about the oil and food crises, but did you know that every day 1.1 billion people — equivalent to the combined population of North America and Europe — have to drink dirty water and wash with it? WordVision's latest public service announcement wants to get that message out.
If you want to know more about the water crisis hitting both rich and developing nations, the documentary For Love of Water
reveals how global water profiteering drives the healthcare crisis that kills more people than AIDS or malaria.

Imagine one family with 10 children sharing two tubs of water between them on bath night. Imagine a neighborhood where residents either pay for private wells to be dug, haul water from cisterns, or collect rain water to be able to drink, cook, and bathe.
In your mental image, what year is this happening?