Morning News Anchors Drink McDonald's Coffee (For Cash)

LibertySugar — Tue, 22 Jul 2008 12:15:00 -0700

Each morning news anchors on Fox's Las Vegas affiliate sit in front of very visible McDonald's iced coffee cups, part of a product-placement deal. The fast-food chain sponsors the two-hour morning news-and-lifestyle segment, but instead of commercial breaks, the advertisement happens during the news.

Since advertisement dollars already influence networks, I think the product-placement deal raises some old conflict of interest concerns. The producers say they would pull the cups if they had to report a negative story about McDonald's, just as they would pull a regular commercial. Still, the covertness of the promotion could deceive some viewers not aware that McDonald's paid for the cups' placement.

To find out how political parties are incorporating product placement, and how the industry sees it,

Olympic Sponsors Responsible for Human Rights Violations?

LibertySugar — Thu, 24 Apr 2008 10:00:00 -0700

Pro-Tibet groups are joining together to call out the corporate sponsors of the Beijing Olympics. The groups say that unless the companies use their influence to pressure China, they are complicit in a humanitarian disaster.

Twelve global sponsors, including Coca Cola, General Electric, McDonald's, Visa, Johnson & Johnson and Omega have paid a combined $80 million for the four year exclusive sponsorship deal. Activists explain that together these companies have a GDP equal to Canada's, the world's eighth largest economy. Thus, they can wield a lot of influence.

Do you expect sponsors to get involved in global politics, considering they work with governments, employ lobbying firms, and maintain international presences?

Are human rights more than politics, therefore giving everyone an obligation to pressure China, including corporations and consumers? Or, should the sponsors be commended for supporting the Olympic movement, which would be impossible without them?

Source

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Morning News Anchors Drink McDonald's Coffee (For Cash)

Olympic Sponsors Responsible for Human Rights Violations?