Each morning news anchors on Fox's Las Vegas affiliate sit in front of very visible McDonald's iced coffee cups, part of a product-placement deal. The fast-food chain sponsors the two-hour morning news-and-lifestyle segment, but instead of commercial breaks, the advertisement happens during the news.
Since advertisement dollars already influence networks, I think the product-placement deal raises some old conflict of interest concerns.
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Pro-Tibet groups are joining together to call out the corporate sponsors of the Beijing Olympics. The groups say that unless the companies use their influence to pressure China, they are complicit in a humanitarian disaster.
Twelve global sponsors, including Coca Cola, General Electric, McDonald's, Visa, Johnson & Johnson and Omega have paid a combined $80 million for the four year exclusive sponsorship deal.
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