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Louis Vuitton Is Suing Darfur Charity?

Thu, 05/01/2008 - 9:00am by LibertySugar
3,705 Views - 211 comments

Fashion conglomerate Louis Vuitton is suing 26 year old Nadia Plesner for using a LV look-alike handbag on a t-shirt and poster she designed to call attention to tragedies in Darfur. All the proceeds are donated to the charity "Divest for Darfur."

Constant media attention given to insignificant topics motivated the independent artist's "Simple Living" pieces. She explains on her website:

My thought was: Since doing nothing but wearing designerbags and small ugly dogs appearantly is enough to get you on a magasine cover, maybe it is worth a try for people who actually deserves and needs attention.

Louis Vuitton caught wind of the campaign and sent Nadia a cease and desist letter. She declined and responded: "Sometimes recognizable objects are needed to express deeper meanings, and in their new form they become more than the objects themselves – they become art."

Do you think less of LV for trying to stop a good cause, or is the company justified in defending its brand against an unfair connection to genocide? Should the law provide Nadia the freedom to express her outrage, and make money for charity while she's at it?

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211 Comments Add a Comment

  • hausfrau's picture
    hausfrau
    1

    Wow thats pretty powerful! Good for her!

    I think LV suing makes them look worse, and I'm assuming they're doing it because this casts a shadow on the brand... however, if they made a donation to Darfu efforts instead, they could probably make people forget about the shadow a lot faster and maybe even make their brand look better!

    29 weeks 1 day ago Report Comment
  • cine_lover's picture
    cine_lover
    2

    I think she should have gotten permission, but now she has a lot of press, so maybe it worked out for the best.

    29 weeks 1 day ago Report Comment
  • ktownpolarbear's picture
    ktownpolarbear
    3

    seriously? does LV have nothing better to do? they should be making a huge donation instead of suing the artist.

    29 weeks 1 day ago Report Comment
  • Jude C's picture
    Jude C
    4

    Cabaker, I agree with you completely. And LV should be embarrassed to be taking such a petty line on the matter.

    29 weeks 1 day ago Report Comment
  • hausfrau's picture
    hausfrau
    5

    Well the question is, would they be suing if it was attached to a happier organization, maybe like Make A Wish or something?

    I dunnnoooo....

    29 weeks 1 day ago Report Comment
  • zeze's picture
    zeze
    7

    my mother always said you catch more flies with honey than you do with vinegar...

    That seems to be the less of the decade actually.

    29 weeks 1 day ago Report Comment
  • syako's picture
    syako
    8

    old news. Apparently they don't even really have a case but are just trying to scare her thinking she'll have to pay for lawyers and what not.

    While I think the image is interesting, I think the same effect could have been had with just a handbag that was anonymous. Picking out one brand like that is a little pretentious and presumptive. I could see where LV would be made about that...

    I mean imagine you own a business and you try to be ethical and create products using good factories and workers, and then all of a sudden you're product is plastered on some social commentary piece that is mocking materialism and you have no real blame for the problem it's advocating (darfur).

    29 weeks 1 day ago Report Comment
  • Jude C's picture
    Jude C
    9

    Haha, cabaker!

    You know, if LV is going to sue for this image, Paris Hilton should as well. Eye-wink

    29 weeks 1 day ago Report Comment
  • mini_pixie's picture
    mini_pixie
    10

    I agree with you, cabaker, the better thing to do would be to commit some company effort to the cause in a public way, making them look less bad and possibly having her reconsider which designer bag most represents that lifestyle she is deriding.

    29 weeks 1 day ago Report Comment
  • cine_lover's picture
    cine_lover
    11

    I think they would have sued not matter what. Name brands do not like having their mark used without permission, no matter what the topic.

    We had that problem frequently in art school.

    29 weeks 1 day ago Report Comment
  • KrisSugar's picture
    KrisSugar
    12

    well, it first made me wonder what LV does that hurts starving African children. Clearly, they haven't done anything that we know of. So although it seems petty, I think it makes a huge impact on their brand. I think they have a right to pursue it.

    I have a question for Nadia though. what did small ugly dogs ever do to YOU? geez.

    29 weeks 1 day ago Report Comment
  • nicachica's picture
    nicachica
    13

    i agree with all of you.

    That piece of art did exactly what the artist intended - to raise awareness of the pettiness we focus on and bring attention where its really needed.

    Besides, there aren't many other luxury bags that are so recognizable as a Louis Vitton. I doubt it would have the same effect if it were a Prada or Balenciaga bag because it's not as widely recognized by people.

    29 weeks 1 day ago Report Comment
  • syako's picture
    syako
    14

    But don't you think a simple anonymous handbag and a dog would still be like, "Oh yeah that's materialism."

    29 weeks 1 day ago Report Comment
  • cine_lover's picture
    cine_lover
    15

    And not to sound too defensive of LV, but as someone in the arts, if I create something, and someone uses it for a cause that I don't agree with, I would be very upset. So maybe LV is not upset about her using it to create awareness over Darfur, but if they do not threaten her with lawsuits it could leave the door open for people to use their trademark for other causes they do not agree with.

    29 weeks 1 day ago Report Comment
  • KrisSugar's picture
    KrisSugar
    16

    yeah, sy, I think she could have accomplished the same thing with a little dog and a fancy bag. what if she had just done Burberry? the company that uses the same butt ugly plaid for everything they make, and charges a load of money for it? sorry, i just hate that pretentious plaid. Smiling

    29 weeks 1 day ago Report Comment
  • nicachica's picture
    nicachica
    17

    Sy, i think that image represents the Paris Hiltons of the world and behind that, the public's fascination with those people instead of focusing on major problems like Darfur.

    i think there was a car commercial where they had a Paris look-a-like almost get hit by a small SUV because she was so oblivious to everyone but herself (of course the brakes worked perfectly and stopped just short of hitting her). So yes, i think that image is valid to use as symbolic of our love of materialism.

    29 weeks 1 day ago Report Comment
  • syako's picture
    syako
    18

    I also noticed it says "simple living" so maybe the E Channel will slip in a "Simple Life" lawsuit. Eye-wink

    29 weeks 1 day ago Report Comment
  • cine_lover's picture
    cine_lover
    19

    I like the Burberry patter on scarfs, but I don't care if it is Burberry or not, I just like the plaid.

    29 weeks 1 day ago Report Comment
  • syako's picture
    syako
    20

    I'm not condemning the artist on creating this image. All I am saying is that she should have used better judgment when it comes to using a trademarked item in it without permission.

    I'm also saying the same affect could have been had using a handbag in general, not necessarily a recognizable brand. We would all still get the idea.

    29 weeks 1 day ago Report Comment
  • bluesarahlou's picture
    bluesarahlou
    21

    Jude C...Paris Hilton thinks any type of exposure is good exposure...so she might like this image Eye-wink

    29 weeks 1 day ago Report Comment
  • nicachica's picture
    nicachica
    22

    anyway, i think a Burberry would have pissed that company off as well. i can see how a company would not like their image associated with something like Darfur but its more about the symbolism behind it and i doubt they see it like that.

    29 weeks 1 day ago Report Comment
  • hausfrau's picture
    hausfrau
    23

    Zeze you need an avatar! Smiling

    Jude - Oh if ONLY we could sue Paris!

    Cine I see your point...

    Kris I like Burberry! But not the obnoxious plaid bags, but I don't like any bag with a logo all over it, it so tacky. I did however see a Burberry plaid miniskirt that I wanted SO BADLY... that was 700 bucks... le sigh!

    29 weeks 1 day ago Report Comment
  • KrisSugar's picture
    KrisSugar
    25

    i do want to add that i LIKE her artwork. i think it makes a great point. I just agree with Sy that she could have used better judgement. or listen, if you're going to use a brand name in your artwork, don't do such quality, clever artwork. if it was crappy, maybe no one would have noticed. Smiling

    29 weeks 1 day ago Report Comment
  • hausfrau's picture
    hausfrau
    26

    maybe the problem is that she's using it for monetary gain, nonprofit monetary gain but still... what if she just made this and didn't do anything with it, i don't think there would be an issue.

    29 weeks 1 day ago Report Comment
  • nicachica's picture
    nicachica
    27

    i see your point Syako but i love it when artists act subversively and stick it to the man. Eye-wink

    sure she could have used better judgement in copyright imagery, but where's the fun in that???

    29 weeks 1 day ago Report Comment
  • KrisSugar's picture
    KrisSugar
    28

    my problem with burberry is just that it's not the cutest plaid in the world, and it's just a statement. LOOK! look what I can afford.

    My friend got me a bridesmaid gift recently, which was a $40 something dollar Coach keychain/wallet. It's the first Coach thing i've ever owned and I'm like "she paid $48 for this thing?" it's cute, and I used it... i just never would have purchased it!

    don't get me wrong, I like some luxury things, just subtle things. I have one of those Longchamp bags that is kind of canvas-like with leather straps. LOVE it.

    29 weeks 1 day ago Report Comment
  • cine_lover's picture
    cine_lover
    29

    Cabaker, if there was no monetary gain, then I think they can still sue. If she just had it hanging in her room, then they could not. Once something is made public is when the problems arise.

    29 weeks 1 day ago Report Comment
  • syako's picture
    syako
    30

    I just think it's easy to play the "i'm a poor college student" card and try to get away with things you know you shouldn't be doing. Especially since cine said that at art school they were warned of these things, I find it hard to believe she's never heard of copyright or trademark infringement.

    29 weeks 1 day ago Report Comment
  • zeze's picture
    zeze
    31

    Cabaker you're right, I do!

    I'll try to come up with something this weekend. Smiling

    Feel free to offer any suggestions, brownies, muffins, cookies...

    29 weeks 1 day ago Report Comment
  • cine_lover's picture
    cine_lover
    34

    The problem nica, is that what if someone does it back to her? I don't think she would like it very much.

    I think artists should respect eachother.

    Who is that in your avatar?

    29 weeks 1 day ago Report Comment
  • nicachica's picture
    nicachica
    35

    hmmm...what if this is some made-up stunt involving LV and the artist to bring more attention to Darfur? :sneak-evil:

    29 weeks 1 day ago Report Comment
  • syako's picture
    syako
    37

    Doubt it. I just don't see any brand getting behind this one in that way...

    29 weeks 1 day ago Report Comment
  • hausfrau's picture
    hausfrau
    38

    Yea subtle luxury is a lot better... plus there are so many knock offs that if I see someone unkempt with an expensive bag I automatically assume that its fake! haha! Smiling

    Zeze, how about an avatar that says "I ♥ cabaker27!" ???

    29 weeks 1 day ago Report Comment
  • nicachica's picture
    nicachica
    39

    hey Cine, my avatar is an old concert photo of Robert Plant and Jimmy Page of the most awesome group ever - Led Zeppelin!!!!

    29 weeks 1 day ago Report Comment
  • cine_lover's picture
    cine_lover
    40

    Sy, trust me. She has heard of it. You take classes in Entertainment law, which covers all aspects of art. And if you don't have that class, it is still beaten into your head.

    29 weeks 1 day ago Report Comment
  • syako's picture
    syako
    43

    I assumed that was so. I mean, heck, they even teach us that in Journalism/advertising curriculum.

    29 weeks 1 day ago Report Comment
  • zeze's picture
    zeze
    44

    Syako, I love it!

    The funny thing is I never sleep, I think I have slept a total of 15 hours this entire week!

    29 weeks 1 day ago Report Comment